top of page


Accelerating business growth and impact.


Lead Generation

SimplyBD works with you to find new opportunities, market yourself and convert leads into long-lasting relationships.

Market research

SimplyBD assesses the market for your products and services, identifying relevant opportunities for your business.

Bid writing

SimplyBD works with you and your team to produce high quality bids.

Event support

SimplyBD provides you with the tools to succeed at your events, with a detailed engagement plan and support to deliver.

Business development tailored to your needs.

SimplyBD is a business development consultancy specialised in the nuclear industry.

We support nuclear companies with their business development activities, from lead management to events preparation. Whether you are looking for long-term support or need help with a one-off project, we will work together to develop the best solution to meet your needs. 

We work across:



New build, SMRs, AMRs


Research and Innovation

Set up a no-obligation call today to find out where SimplyBD can add value to your business. 

Previous employers

  • Jacobs

  • Assystem

  • Urenco

  • University of Sheffield

About us

Hi, I'm Alix Johnstone-Morfoisse, the founder of SimplyBD, a business development consultancy that helps businesses in the nuclear industry reach their full potential.

I'm passionate about connecting with people and learning about their businesses. I use my unique combination of business development skills, technical expertise, and relationship-building skills to make lasting connections that help my clients grow.


  • Hinkley Point C 

  • Horizon Nuclear Power

  • EDF existing generation 

  • U-Battery

  • Translational Energy Research Centre

  • Sustainable Aviation Fuels Innovation Centre


  • Business development

  • Nuclear engineering degrees (Dipl. Eng, MSc)

  • PhD in Nuclear Physics - Radiation Effects on Robots (ongoing)

  • Experience in C&I Ageing and Obsolescence

  • Bilingual French and English

Our Clients Say

"Having Alix on board as a contractor gave us peace of mind that preparation for a key exhibition would be done to the highest of standards, including setting up meetings with key prospects in advance of the event. Her energy and enthusiasm for meeting people and getting results is infectious and she was a great support on the day. Alix is keen to work proactively to create opportunities and is a pleasure to work with."

James Hill, Director at Capsa Solutions

Work Environment

Working together

SimplyBD is here to help you do more of what you like, and less of what you don't. We take the hassle and stress out of everyday business development activities, and give you free time back to focus on your core business. 

You tell us how you'd like to work. SimplyBD operates fully remotely. We are always happy to have an online chat, meet in person or accompany you where you need to be.



Let’s connect and get started on your Business Development journey. 

Follow us

  • Linkedin
bottom of page