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Supporting nuclear businesses to grow and fulfil their potential.


Lead Management

Events & Marketing Support

New Products

Manage your existing leads and generate new ones.

Find and engage with new partners.

Plan and deliver industry-specific trade shows and events.

Conduct client engagement, outreach and marketing.

Assess market opportunities for new or existing products.

Identify funding opportunities and support bid writing.

Business development tailored to your needs.

SimplyBD is a business development consultancy specialised in the nuclear industry.

We support nuclear companies with their business development activities, from lead management to events preparation. Whether you are looking for long-term support or need help with a one-off project, we will work together to develop the best solution to meet your needs. 

We work across:



New build, SMRs, AMRs


Research and Innovation

Set up a no-obligation call today to find out where SimplyBD can add value to your business. 

Previous employers

  • Jacobs

  • Assystem

  • Urenco

  • University of Sheffield

About us

Hi, I'm Alix Johnstone-Morfoisse, the founder of SimplyBD, a business development consultancy that helps businesses in the nuclear industry reach their full potential.

I'm passionate about connecting with people and learning about their businesses. I use my unique combination of business development skills, technical expertise, and relationship-building skills to make lasting connections that help my clients grow.


  • Hinkley Point C 

  • Horizon Nuclear Power

  • EDF existing generation 

  • U-Battery

  • Translational Energy Research Centre

  • Sustainable Aviation Fuels Innovation Centre


  • Business development

  • Nuclear engineering degrees (Dipl. Eng, MSc)

  • PhD in Nuclear Physics - Radiation Effects on Robots (ongoing)

  • Experience in C&I Ageing and Obsolescence

  • Bilingual French and English

Work Environment

Working together

SimplyBD is here to help you do more of what you like, and less of what you don't. We take the hassle and stress out of everyday business development activities, and give you free time back to focus on your core business. 

You tell us how you'd like to work. SimplyBD operates fully remotely. We are always happy to have an online chat, meet in person or accompany you where you need to be.



Let’s connect and get started on your Business Development journey. 

Follow us

  • Linkedin
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